Digital

Si hace unos años era unánime que McDonald's era la mejor comida rápida del mundo, hoy eso ha cambiado mucho. Y la principal razón por la que esta unanimidad ha perdido fuerza tiene un nombre: Burger King. El principal archirrival de Mc's se ha destacado con una estrategia de Marketing Digital muchas veces agresiva, pero sumamente persuasiva y diferenciada.

Elegida como una de las empresas más influyentes del mundo por la revista Time, la plataforma que permite a los creadores de contenidos cobrar una cuota mensual por publicaciones exclusivas vio crecer sus ingresos un 553% durante la pandemia.

Have Crocs returned to fashion? Justin Bieber says yes. And Wall Street agrees!

After the revolution caused by Blockchain and the success of Bitcoin, it was time for another digital novelty to explode on the internet. This is the NFT, a kind of "crypto-collectible" that has been gaining space among artists, game developers, and other professionals who deal with authorial works.

We already know that COVID-19 has transformed our world in an irreproachable manner, according to an IBM survey supported by Techcrunch, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Thus, brands had to reinvent themselves online and invest in immersive digital experiences for consumers. Discover next some of them.

What to expect from this Black Friday on November 27, and how to prepare your business for it.